Business
Aryna Sabalenka Launches New Acai Bowl
Aryna Sabalenka, the world No. 2 tennis player, is making waves not just on the court but also in the kitchen with her new acai bowl, the Power Serve Bowl. This tasty creation is a result of her partnership with Oakberry, an acai franchise, which began back in January.
On August 20, fans can get a taste of her culinary endeavor at the Oakberry store on Lexington Avenue in New York City. For a limited time, customers can try her bowl, which is available until September 13.
Sabalenka shares her excitement about crafting the Power Serve Bowl, stating, “Crafting my Power Serve Bowl was super exciting.” She adds that she’s always enjoyed making acai bowls at home, but this project brought her love for the brand to life with a perfect mix of flavors.
Her bowl includes acai as the base, along with peanut butter and whey protein, which she says really enhance the flavor. Other ingredients like chia pudding, cacao nibs, and blueberries contribute to the health benefits she values.
Bruno Cardinali, the global head of marketing at Oakberry, praises Sabalenka’s involvement, noting that she has strong ideas about her preferences, which align well with Oakberry’s healthy lifestyle ethos. He emphasized how partnering with a top tennis player like Sabalenka strengthens the brand’s connection to health-conscious consumers.
Sabalenka is keen on participating in projects that align with her personal values and demonstrates genuine authenticity. She believes it’s important to engage with sponsorship partners who reflect her beliefs.
As she navigates her growing career, Sabalenka is learning the intricacies of managing business relationships alongside her tennis commitments. She mentioned the importance of being organized and having a strong support team to help balance everything.
With such brand partnerships, she’s focused on building her own identity for the future, aiming to create projects in fields like health food and fashion that resonate with her lifestyle.