Krispy Kreme to Expand Doughnut Availability in McDonald’s

As part of a significant collaboration between two of the largest names in the quick-service industry, Krispy Kreme is set to make its iconic doughnuts available in select McDonald's locations across the United States. By the end of 2024, the companies plan to expand the offering to 1,000 McDonald’s establishments, with a goal of reaching 12,000 locations by the close of 2026.

This partnership was first revealed earlier this year, but more details have recently been confirmed, including the launch date for the Chicago area, where McDonald’s locations will begin serving Krispy Kreme products starting October 15, 2024. Initially, three varieties of doughnuts will be available: the original glazed doughnut, chocolate iced with sprinkles, and the chocolate iced kreme-filled doughnut.

The collaboration aims to meet customer demand for more access to Krispy Kreme’s popular offerings. “The top request we receive from consumers is for more access to our delicious, fresh doughnuts,” stated Josh Charlesworth, Krispy Kreme’s president and CEO, in a press release. The strategic move is designed to make Krispy Kreme’s products more accessible by leveraging McDonald’s extensive network.

To celebrate the partnership, Krispy Kreme will be offering a limited-time promotion. From October 10 through October 14, customers who visit participating Krispy Kreme stores with a McDonald’s receipt can receive a free original glazed doughnut. This offer is available to U.S. customers and is limited to one per person during the promotional period.

This initiative follows McDonald’s previous trials of integrating third-party brands into its product offerings and signifies a continued effort to diversify its menu options. “Having Krispy Kreme doughnuts under the Golden Arches is golden for our fans,” Charlesworth added, reflecting the excitement the deal brings to both parties.

The expansion is part of a broader trend within the fast-food industry where major chains are increasingly collaborating to enhance customer experience and satisfaction. The move is expected to increase foot traffic for both chains, benefiting from each other’s established customer bases and enhancing brand loyalty.