Southampton FC Extends Partnership with 8×8 for 2024-25 Season

Southampton Football Club, a member of the Premier League, has extended its sponsorship agreement with 8×8, a renowned American provider of voice over IP products. This partnership will continue into the 2024-25 season, with 8×8 remaining the club’s official business communications specialist.

The initial collaboration began in February 2024, following a successful sponsorship of the club’s home game in November 2023. The renewed agreement includes significant visibility for 8×8, featuring the company’s logo in press conferences, stadium advertising, hospitality ticket competitions, and various other activities.

8×8 is recognized globally as a leader in corporate communication software. At Southampton FC, the brand’s contact centre solutions are integrated into the ticket office, hospitality team, supporter services, and other critical operations. These solutions help maintain a robust connection between the club and its supporters.

Huw Fielding, the Director of IT at Southampton FC, commented on the partnership, stating, “8×8’s contact centre solution is instrumental in helping our fans stay connected to the club. We deal with tens of thousands of calls per season and the software provided by 8×8 enables us to provide the best possible experience for our callers and our staff.”

Greg Baker, Chief Revenue Officer of Southampton FC, expressed enthusiasm for the partnership, “8×8 have been fantastic partners of the club. We’ve been able to achieve some great success together off the pitch, initially through their match sponsorship, which we have since developed into a highly beneficial Official Partnership for both organisations. We look forward to working closely with them to continue this success.”

Russell Tilsed, EMEA Sales VP at 8×8, also remarked, “It’s fantastic to be named as Saints’ Official Business Communication Partner. We’ve had a really positive relationship working with everyone at the club last season and I’m keen to see that go to the next level. It’s also rewarding that Saints have confidence in 8×8’s solutions for their engagement with their fans.”

8×8’s technology aids in engaging fans across multiple platforms, especially during peak moments on matchdays. This partnership underscores the trust placed in 8×8 as a solution provider by a prominent football club in the Premier League.