The World Council of Churches (WCC) is sending a powerful message of love and awareness this Valentine’s Day through their Thursdays in Black campaign. The campaign, standing for a world free from rape and violence, is using beautiful images and messages to spread the true essence of love.
Absent from the traditional red hearts and chocolates, the WCC’s Valentine’s Day messages focus on kindnesses and respect in relationships. Images of flowers, clasped hands, and peaceful settings aim to convey the importance of love that embodies peace, belonging, and safety.
Sara Speicher, the communication officer at the WCC, emphasized the significance of celebrating loving relationships that affirm, respect, and care for one another. She also highlighted the campaign’s mission to bring awareness to the fact that abuse has no place in love, regardless of its form.
As part of their current “Top Ten Countdown” social media campaign, the WCC will continue to promote ways to create a world without rape and violence. Following Valentine’s Day, the campaign will shift focus to encouraging actions like challenging victim-blaming and creating safe spaces for all.
While hearts and flowers may be the symbols of Valentine’s Day, Speicher reiterates that the Thursdays in Black campaign advocates for love, safety, and respect throughout the year. The campaign serves as a reminder that love indeed heals and should never hurt.
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