YouTube Unveils AI Music Assistant for Instant Custom Tracks

SAN BRUNO, Calif. — YouTube is rolling out a new AI-powered feature, Music Assistant, allowing creators to generate custom, copyright-free instrumental tracks almost instantly. The tool, which will be available to eligible content creators in the U.S. through the YouTube Partner Program, leverages text prompts to help users craft the perfect music for their videos.

The Music Assistant feature, unveiled on April 11, 2025, is integrated into YouTube’s Creator Music marketplace. It enables users to describe the desired music style—specifying instruments, mood, or video context—in free text inputs, which the AI then processes to produce multiple instrumental options. Users can download tracks without any copyright concerns or the need for attribution, assuring them peace of mind while enhancing their video content.

This latest update builds on YouTube’s previous experiment with “Dream Track,” another AI tool developed by DeepMind‘s Lyria, which allowed creators to generate short, 30-second music clips in styles reminiscent of popular artists. In contrast, the new Music Assistant is focused exclusively on creating more versatile instrumental music.

YouTube announced the rollout through its Creator Insider channel, indicating that the Music Assistant will be gradually introduced to eligible creators. Users can find the dedicated Music Assistant tab in the Creator Music hub starting this week.

“For many creators, finding the right music can be a demanding and time-consuming process,” said Leslie Miller, YouTube’s VP of Public Policy, during the announcement. “Music Assistant simplifies this journey, empowering creators to focus on their storytelling and production without the hassle of licensing.”

According to recent reports, production music companies are experiencing significant growth within the creator economy. Epidemic Sound, a Swedish music production firm, revealed a 29% increase in revenues last year, totaling approximately 1.921 billion Swedish kronor ($181.62 million). Epidemic’s music is reportedly featured in videos receiving 3 billion daily views on platforms like YouTube and TikTok.

This innovative tool arrives during a time when the music industry is actively advocating for legislation against unauthorized deepfakes. The NO FAKES Act, recently reintroduced in Congress, seeks to address the rights of individuals regarding the use of their likeness and voice, a pressing issue in the wake of advancing generative AI technologies.

“It’s vital to maintain a balance as we introduce innovative AI tools while advocating for the protection of creators,” Miller added. YouTube, in collaboration with the Motion Picture Association, is working towards establishing a consensus on this important legislation.

The Music Assistant represents a noteworthy step in YouTube’s broader strategy of integrating creative AI tools into its platform, providing content creators with more resources to enrich their work. As the technology continues to evolve, YouTube aims to streamline the content creation process and enhance user experience, setting a new standard in the creator economy.