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French Sustainable Skincare Brand Raises 21 Million Euros for Expansion



French Sustainable Skincare Brand Raises 21 Million Euros For Expansion

French sustainable skincare and hygiene brand has successfully raised 21 million euros in a recent funding round to facilitate its expansion plans. The funding was led by Lombard Odier Asset Managers and included participation from White Star Capital, Swen Blue Ocean, and Founders Future. This significant influx of capital will help bolster’s international presence, particularly in neighboring countries like Belgium and Switzerland.

The brainchild of founders Aymeric Grange and Thomas Arnaudo, was launched in 2021 with the mission of revolutionizing consumer habits by offering natural, refillable skincare and hygiene products that eliminate the need for single-use plastic. The product range spans from shower gels and toothpaste to deodorants and shampoos, all of which are crafted using natural ingredients and manufactured in France.

One of the key distinguishing features of is its subscription-based model, where customers receive their initial trial kit and subsequently get refills delivered to their doorstep every 20 days. This convenience coupled with a commitment to sustainability has resonated with consumers, as evidenced by the brand’s swift growth. The company currently boasts over 235,000 active subscriptions and a team of 25 employees based in France.

The latest funding round marks a pivotal moment for, as Grange and Arnaudo set their sights on achieving profitability by the end of 2024. They also have ambitious revenue targets, aiming to surpass 100 million euros in sales within the next three years. Since its inception, has already prevented millions of pieces of plastic waste, saved tons of carbon dioxide emissions, and conserved significant volumes of water.

Victoire Carous, comanager of plastic circularity strategy at Lombard Odier Asset Managers, praised’s sustainable model and emphasized the importance of minimizing plastic production. Melanie Le Guen, principal at Swen Blue Ocean, lauded the brand’s affordability and positive environmental impact, highlighting its role in reducing plastic pollution.

With the continued support of investors and a growing consumer base, is well-positioned to drive further innovation in the sustainable skincare and hygiene sector and expand its footprint across Europe. By championing eco-friendly practices and offering accessible pricing, the brand is at the forefront of a new wave of conscious consumerism.

Rachel Adams

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