Nova Scotia Stampede Boosts Economy with $2.2M Impact

TRURO, Nova Scotia — The 2024 Nova Scotia Stampede generated $2.2 million in economic activity, according to a recent assessment by Sport Tourism Canada. The event, held last September in Truro and Bible Hill, drew visitors from across Canada and beyond, showcasing the province’s culture and hospitality while boosting local businesses.

The inaugural event combined professional rodeo, live entertainment, and local vendors, creating a unique experience for attendees. “The Nova Scotia Stampede is a powerful driver of economic growth, showcasing the strength of our event and tourism sectors,” said Dave Ritcey, Minister of Communities, Culture, Tourism and Heritage. “Events like this support our communities, attract visitors, and reinforce Nova Scotia as a premier destination for tourism and investment.”

Sport Tourism Canada, a national not-for-profit organization established in partnership with Destination Canada, conducted the economic impact assessment. The report highlights the event’s ability to draw visitors and stimulate spending in central Nova Scotia and beyond.

Matt Moore, CEO of Central NS Sports & Entertainment, emphasized the Stampede’s broader significance. “The Nova Scotia Stampede is a new signature event that drives significant economic impact while showcasing the energy and spirit of our incredible community,” he said. “The overwhelming response to the 2024 event, both locally and from visitors across Canada and beyond, highlights the unique way we bring together culture, sport, heritage, and hospitality.”

The Stampede’s success has set the stage for future growth, with organizers already planning for the 2025 event. Moore added, “We’re proud of the substantial contributions it has made to central Nova Scotia and the rest of the province, and we’re excited to build on this success in 2025, further solidifying the Nova Scotia Stampede as a flagship event for the province for years to come.”

The event’s economic impact underscores the importance of tourism and cultural events in Nova Scotia’s economy. With its blend of sport, entertainment, and local culture, the Nova Scotia Stampede has quickly become a key attraction for both residents and visitors.